Subseries 4.1 - Campaign Management

Title and statement of responsibility area

Title proper

Campaign Management

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Subseries

Reference code

CA UVICARCH AR010-04-4.1

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Edition statement of responsibility

Class of material specific details area

Statement of scale (cartographic)

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Issuing jurisdiction and denomination (philatelic)

Dates of creation area

Date(s)

  • 1965-1988 (Creation)

Physical description area

Physical description

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Scope and content

Subseries consists of season brochures, show leaflets, press scrapbooks and public relations folios, subscription campaign literature, subscriber newsletters, new releases, marketing committee correspondence and notes, as well as sundry advertising items. Marketing Committee minutes and reports for the period 1977-1988 appear piecemeal in the subscription campaign and Committee files, all dealing with audience development. Records for the 1970s are few, and this probably reflects the lack of an entrenched marketing executive. See the Administration Series for items related to subscriber list management. See the Fundraising Series for promotional publications and photographs pertaining directly to fundraising special events. Subseries files are arranged chronologically.

Notes area

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